How’s that for a controversial question?

Should you be the one running your business?

Your feathers may be ruffled, but man, this has been a major thorn in my side for years.

Just because you are good at something, does not mean you have the ability to run a successful business about that something.

Let me say that again….

You may be the world’s best widget maker. But do you have the skillset to run a widget business?

Notice I did not ask if you should OWN a business. I said should you RUN a business.

The business owners who understand that OWNING a business and RUNNING a business are two different beasts are the ones who are the most successful.

So many times I hear “gurus” telling people that all you have to do is to find a way to package your knowledge and customers will come running. There is so much more to running a business than simply creating group programs, memberships, home study course, etc.

Look around your industry. Who are the people who are knocking it out of the park? Chances are, the ones that are winning in business are those who have realized that they simply cannot make their business work for them if they are the ones always behind a desk, taking care of operations, marketing, finance, admin…, etc. – oh, yeah, AND servicing their clients.

You know what though…you can still have a super successful business, even if you are not the one running the day to day. In fact, my absolute favorite clients are the coaches that are really great at coaching. They have a clear vision for where they want their business to go and they are making a huge impact in their client’s lives. But, they either don’t like, or down right suck, at the day to day operations of the business and are ready to get out of their own way and let someone else act as their COO.

If you are ready to get honest with yourself about your skill set, and are ready to see how working with someone who is wired to run the day to day operations of a business, message me and we can set up a time to chat.

Kristi Pavlik

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